I´m born and raised in Stockholm with a degree in Art Direction from Berghs School of Communication. My passion is to create communication that makes you stay a bit longer, feel a bit more and at the same time is kind to the eye.
Striving to evolve in my creative ambition, I encountered a company that appeared to be an advertising agency, but proved to be something completely different. Something new.
It turned out to be a place where people in possession of very diverse competencies, from any given field, had gathered to learn from one another. People positioned at the forefront in their respective branch of work, regardless of whether it concerned data security, advanced analytics or design.
I have realized that to be able to create successful communication you often require two things to succeed. Being responsive and humble is one, because in the end, advertisement is more or less asking people to change their opinion or behavior in one way our another. And secondly to succeed, you’ll need an understanding of who you are talking to, and where, how and when they are most open to communication.
Kaplan is the Nordic leader in mastering that second aspect. Through advanced analytics and segmentation, based on customer-data, we create more dynamic customer insights and communicate with precision – thereby enhancing the dialogue between customer and company.
To be given the privilege of knowing exactly who you are talking to, down to the individual level, is a huge advantage to any creative professional. Add to that my collegues at Kaplan, where the person sitting next to me, the one that carried out the predictive modelling runs a cat-hotel in her spare-time, that the front-end developer bringing life to my design is a laughing version of Lisbeth Salander – or the fact that the copywriter sitting opposite of me, putting words to our thoughts, is a MMA-fighter. Beat that if you can! (no pun intended – beat, MMA, well you get it).”